Muzmatch: the matchmaking app modifying how Muslims look for admiration

the guy term goes: aˆ?Muslims you should not date, we marry’,aˆ? states Shahzad Younas, creator and CEO in the Muslim matching app Muzmatch. aˆ?It’s a generalised phrase but it hits the nail throughout the mind. If I’m satisfying a lady, we are both planning, is this individual relationships material?aˆ?

Many Muslims are expected to e trust. Alternatives integrate employing a matchmaker, which computer research graduate Younas represent as aˆ?like having your CV passed aroundaˆ? to find a proper companion. So it had been back in 2014, after hearing their friends change reports about online dating struggles, which he decided to create an app that will improve dating process a lot more aˆ?halalaˆ? – acceptable in religious legislation.

Younas quit their task as a good investment banker and spent six months working 18-hour times to create Muzmatch inside the bed room. 6 months after introducing, the software have made the very first marriage.

aˆ?A couples got connected to say aˆ?thank you, we got hitched because of your app’. I was like, OK, it is genuine,aˆ? the guy mentioned. The outcome speak for themselves: Muzmatch enjoys more than one . 5 million customers many 15,000 people have got hitched after encounter about it.

They made a name for it self beyond your Muslim community thanks to an advertisement strategy that ran on Tube just last year featuring Lionel Richie singing: aˆ?Halal, could it possibly be me you are searching for?aˆ? When it comes to competition, the app positions higher for downloads compared to the additional religious-focused matching applications such as JSwipe (Jewish) and Salt (Christian), relating to statistics providers software Annie, so it is not surprising that the top matchmaking businesses attended slamming.

They utilizes some common dating-app frameworks, instance swipes and likes, but instead of focusing on casual hook-ups it’s all about helping Muslims find someone to marry

Younas don’t point out exactly who, but states they have switched all of them straight down everytime. aˆ?We’re on an objective to change just how Muslims around the world contemplate marriage, to get hitched.aˆ?

Plenty of efforts gets into making certain Muzmatch are a safe room for Muslims to have a chat and see online. In 2016, the platform released selfie confirmation assuring everyone else regarding app was which they claim these are generally. The company has a team in Bangladesh which, alongside their HQ in Aldgate, manually moderates every account.

Different privacy functions include embedded. Consumers can inquire a chaperone show up in talks in the software, particularly a member of family, depending on an Islamic idea that whenever unmarried men and women chat a 3rd party need current. Customers may guaranteed they’ve got no account picture on their profile or information such as for example their own name, so they can end up being as exclusive internet based that you can. aˆ?It’s about knowing that Muslims are incredibly varied and now we should not force group down a particular roadway. We need to function as the secure room and offer top-level confidentiality to your customers,aˆ? claims Younas.

Safety is paramount for other factors. aˆ?we obtain many EDL types and Right-wing individuals providing plenty of punishment – setting up container Laden pictures and all of that sort of things,aˆ? says Younas. aˆ?The a valuable thing is because they get identified easily and removed and we can stop those customers in a permanent ways.aˆ? Regarding the upside, Muzmatch comes with non-Muslims signing up because they are curious about the faith, this type of the 50-plus man who converted to Islam after satisfying someone regarding software. aˆ?The real person stories are very touching. We’re wanting to tread that type of are open but equally being loyal to our people. It’s a tricky range simply to walk all the way down but i do believe we have now nailed it.aˆ?

Just what’s then? The start-up features accomplished success using their premium paid-for tier nevertheless then stage is to continue to improve application as well as its functions, and expand the group as well as its go. aˆ?Purely on a numbers factor, one-fifth worldwide is actually Muslim,aˆ? states Younas. aˆ?On very top of these, we estimate there are around 400 million Muslims that happen to be solitary and eligible. We see that, therefore’ve not produced a dent.aˆ?

To help Muzmatch within its objective, the start-up provides now revealed the close of a big Series a financing rounded for $7m. Buyers integrated trusted Silicon Valley-based accelerator Y Combinator aˆ“ Younas participated within the plan back 2017 aˆ“ plus Luxor investment.

“Shahzad features obviously generated a thing that people want,” states Tim Brady, someone at Y Combinator. “he’s an imaginative creator that has been paying attention to his users plus the process is promoting an invaluable services for your Muslim community, in a way that conventional firms failed to complete.”

Muzmatch can be dubbed the Muslim Tinder but Younas just isn’t very pleased with the review

Beyond bringing folks along, Younas also desires change thinking in the Muslim industry in order for wedding are reached in a contemporary method. aˆ?My eyesight is that when Muslims worldwide remember getting married Muzmatch pops into the mind – and it feels like an evident, non-taboo thing to do,aˆ? he states. aˆ?i believe Muslims tend to be 5 years behind the mainstream, specially when you are considering technical. Now you must for them to catch up.aˆ?

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