Why Google Hates Payday Loans (But Loves Profiting from Them)
From an anonymous search engine marketing company working in the payday loan space. Published anonymously to avoid possible retribution from Google or other companies.
Google has taken some dramatic steps in recent months to address quality issues in its search results. Since the beginning of 2012, Search Plus Your World, Panda 3.2, Ads Above the Fold, Venice, Panda 3.3, Panda 3.4, Panda 3.5, Penguin, Panda 3.6, Knowledge Graph, and Penguin 1.1 updates have all been rolled out in addition to countless other changes to ranking factors, the algorithm, and the search results page.
https://www.paydayloansohio.net/cities/greenhills/
So why are the results to some search queries still so bad?
Payday loans, while much maligned, are a credit product that some un-banked and under-banked Americans are forced to rely on. Regardless of its politics or opinion of the product, as the arbiter of search, it should be Google’s goal to serve the highest quality, most relevant, and authoritative results to its users in the organic results, in the local results, and in the paid results.
Google is miserably failing to accomplish this.
What is a user’s intent when entering this query? While it could be an information query (e.g. What is a payday loan?), given the nature of the product and its short sales funnel, logic suggests it is probably a transactional query, meaning the user wants to know where he/she can get a payday loan.
What does our user find when they conduct this search?
The first result is a local result for the actual physical location of Moneytree, a bricks and mortar lender, which is a good result for the query, given that the search was conducted in Seattle.
The second result (first organic result) is for a dance studio’s website that has been hacked and is redirecting/loading a broken lead gen or affiliate site.
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